Indomie in Australia
Today I heard the radio commercial of Indomie, the instant noodle produced by the big Indonesian processed-food manufacturer Indofood.
I knew that it has been distributed internationally yet was still amused when my ears captured the voice: "Indomie, the best instant noodle." (or something like that). Yup, it's in English. Which means they have widen the target market. Not only targeting Indonesian expatriates or students studying abroad, but also the local people.
That simple product has come a long way indeed.
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